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Your 'Customer Score' Determines How Businesses Treat You

It's November! With less than 2 months to close out 2018, this month will be filled with holiday plan
Your 'Customer Score' Determines How Businesses Treat You
By Hipsternomics  • Issue #43 • View online
It’s November! With less than 2 months to close out 2018, this month will be filled with holiday planning, festive eating and drinking, and before you know it’s time for new year resolutions. Today was the NYC marathon and much respect to everyone who participated, but in case you didn’t qualify this year, you can do a virtual marathon to qualify next year lol. Thank you for reading!

How Tariffs and Inflation Have Boosted The Prices of Everyday Items
Chart of the week
Interesting Quick Hits
  • Amgen puts cholesterol drug on clearance cutting its price by from $14,000 to $5,800 as the drug isn’t selling. The drug, Repatha, “intended to reduce complications of high cholesterol including heart attack and stroke.” Amgen earned $148 million in sales from Repatha in 2017, with Medicare patients accounting for more than 40% of its prescriptions.
  • Wayfair spends $196 to acquire each new customer Over the past 12 months, the online home furnishing store added 3.6 million new customers, about 35% more than 2017, while it spent around $707 million on advertising. This comes out to $196 per new customer. 
  • Americans favor job perks over wage increase according to research survey by National Bureau of Economic Research, indicating that young workers would forgo a 56% pay raise for better job perks “Almost 40% of respondents preferred a relatively lower-wage job with flexible hours and telecommuting over one without such perks.”
  • Uber wants to give drivers free college education and other perks like discounted fuel at any gas station, car maintenance, and shorter wait times to pick up passengers at lucrative locations - to its top drivers, as part of its newly launched Uber Pro. For drivers in the highest tiers, Uber will cover the cost of tuition for Arizona State University’s online program, including their children, spouses, and parents. 
  • General Motors offers buyouts to its workforce to cut down costs due to slowing sales in the global car business. Although GE posted a 25% increase in its Q3 operating profit to $3.2 billion, with strong demand for its pickup trucks and SUVs in the U.S. and China, it sent buyout offers to 18,000 salaried workers, which could eventually lead to layoffs. 
Companies mentioned (YTD): Amgen +8%, Nike +22%, Sprint +6%, Verizon +7%, Bank of America -6%, AMEX +4%, Hershey’s -5%, Brinker Intl (Chili’s) +17%, McDonald’s +3%, Sherwin Williams -2%, Allegiant -21%, Delta 0%, JetBlue -21%, American Airline -30%, Apple +70%, Steve Madden +4%, Mondelez -2%, Kellogg -7%, Clorox +4%, Coca-cola +5%, Wayfair +16%, General Motors -12%.
Resources of the Week
  • Podcast: Seth Godin on How to say “No” - Tim Ferriss podcast. In this episode, Seth talks about becoming the “CEO of you” and making better decisions to facilitate your life.
  • Podcast: Robert Cialdini on the Psychology of Persuasion - Masters in Business podcast. Robert Cialdini, a professor of psychology and marketing, talks about the behaviors that makes people become influenced to do things you want them to. He is also author of best-selling books “Influence” and “Pre-Suasion” 
  • Book: Of Africa, by Wole Soyinka. Just finished reading this book, in which Wole Soyinka dives into Africa’s culture, religion, history, imagination, and identity. Seeking to understand how the Africa’s history is entwined with the histories of others, while exploring its humanity, its own existence, spirituality, and more.
  • Higher learning: 600 free online courses from 190 universities. Courses from Computer Science, Mathematics, Programming, Data Science, Humanities, Social Sciences, Education & Teaching, Health & Medicine, Business, Personal Development, Engineering, Art & Design, and more.
Just for fun: Rapper Clout Report
This weekend’s brief was partly written at Colina Cuervo in Crown Heights, Brooklyn, while listening to a Spotify playlist “This is Sango” which features lots of dope Baile Funk vibes produced by Sango. I also enjoyed few other interesting albums dropped this weekend: H.E.R, Swizz Beatz, and Jacob Banks.
Thank you for reading through this weekend’s brief! Drop a note to share what articles you found most interesting this week.
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