According to CBC News/Toronto Star investigation, Ticketmaster has been recruiting professional scalpers to expand its resale business, while it controls the supply and demand of tickets and squeeze more money out of fans. CBC and Toronto Star sent a pair of reporters undercover to Ticket Summit 2018, in Las Vegas, posing as scalpers where they were pitched on Ticketmaster’s professional reseller program. At the event, Ticketmaster touted its developed and launched TradeDesk, a web-based inventory management system for scalpers.
“TradeDesk allows scalpers to upload large quantities of tickets purchased from Ticketmaster’s site and quickly list them again for resale, scalpers can hike or drop prices on reams of tickets on Ticketmaster’s site based on their assessment of fan demand.” According to the report, resale tickets are particularly lucrative for Ticketmaster because the company charges fees twice on the same ticket. For example, if Ticketmaster collects $25.75 on a $209.50 ticket on the initial sale, when the owner posts it for resale for $400 on the site, the company stands to collect an additional $76 on the same ticket. #DoubleTaxation