After being considered as second-class luxury for decades, the technology producing lab-grown diamonds has since then improved to look, feel and contain the exact same chemical properties as mined diamonds, making it difficult to know the difference. While there are several smaller companies in the market who specializes in lab-grown diamonds, De Beers, which owns the largest diamond-mining operations in the world has decided to enter the market with its own line of lab diamonds with a low price tag of $800/carat. According to a recent study by MVI Marketing LLC, it showed that 70% of millennials would consider a lab stone as the centerpiece of an engagement ring. Not sure if their decision is based on the fact that lab diamonds are 50% cheaper than real diamond, or because they want to be environmentally conscious. Either way, fellas get your checkbooks ready.