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Californians Could Pay for Fires, and Scammers come after Instagram Influencers.

So, here we meet again, after a week of California Fires, my "welcome to NY" moment with the snowstor
Californians Could Pay for Fires, and Scammers come after Instagram Influencers.
By Hipsternomics  • Issue #45 • View online
So, here we meet again, after a week of California Fires, my “welcome to NY” moment with the snowstorm, Amazon taking over Long Island the search for apartments in LI instantly went up by 300%. There are so much for us all to be thankful as we share the dinner tables with our families and/or friends for Thanksgiving, but I thank you for reading, and let me know what you copped on Black Friday.

Top Stories
Californians lose everything in fire, while PG&E utility company gets bailed out.
Chart of the week
How much can you save in 1 year from not buying coffee everyday? (I'm guilty)
How much can you save in 1 year from not buying coffee everyday? (I'm guilty)
Interesting Quick Hits
  • Mayvenn bets big on hair extension business with new investment led by Essence Ventures. Mayvenn wants customers to buy hair directly, then get matched to a stylist, all for the cost of the hair itself. Mayvenn aims for Black hairstylists to earn more from the business of Black hair.
  • Rent-the-Runway wants to replace your closet extending its service into regular everyday wear. For monthly fee of $69-$159, you can rent clothes monthly from Levi’s, Wellington, North Face, LK Bennet, and more. For brands, this provides an opportunity to gather data and insights on consumer behavior like they have never before.
  • Victoria’s Secret does not know what women want The brand which sells sexiness in the form of push-up bras and skinny models has been losing sales for last 3 years. Led by women’s needs for different kind of underwear “instead of $60 padded bras that sell male fantasies, they are opting for cheaper undergarments that prioritize their own comfort.”
  • ‘Beyond Burger’ maker files to go public backed by Bill Gates, Tyson Foods, and former McDonald’s CEO, and others. Beyond Meat hopes to raise $100 million on the stock market, and now all hipster-vegan-millennials can finally own shares in what they eat.
  • NYC food carts to get grading system in December NYC Health Department will be inspecting and handing out sanitary grades to all 5,500 food carts and trucks around the city, including attaching GPS devices on their mobile carts so they can be easily located for future inspections.
Companies mentioned (YTD): PG&E -46%, L Brands (owns Victoria’s Secret) -41%.
Resources of the Week
  • Invest: “Gender Equality Funds can scan your investment portfolio or any ETF or Mutual Fund, and informs you if the stocks in your portfolio promotes gender equality.
  • Funny: Thousands Under 90. Did Forbes ’30-under-30’ list forget to add you, again? Or maybe you’re over 30 and missed your chance? Wait, just fill in your name and you’ll be given a prestigious “under whatever” award you deserve.
  • Podcast: “DoorDash” episode on How I Built That podcast. Tony Xu, founder of DoorDash, talks about how the idea came about as a grad school project while at Stanford. Even though his company is now valued at over $1billion, he still moonlights as a delivery man in his 2001 Honda Civic.
  • Podcast: Michelle Obama on 2 Dope Queens. In this episode, they talk to the former First Lady about her new  Becoming, hair journey, her struggle with the “Angry Black Female” stereotype, and how to raise bold women. 
This weekend’s brief was written at Vineapple cafe in Brooklyn, while listening to “Oxnard” by Anderson.Paak. Thank you for reading through this weekend’s brief!
Drop a note to share what books you’re currently reading! Wishing you a great Thanksgiving week!!! #SaveMeAPlate
Valentine
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